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Persona: Vulpina Whitley

Gender: woman

Age: 52 years old

Country/region: Country Duos

Status: Happy single (and ready to mingle)

Family data: no kids

Educational level: Low educated

Profession: store attendant

Social class (income): middle class

  • Goals:

She wants to experience new things, for example to ride animals.

She wants to adopt a kid and find a partner, soulmate.

  • Needs:

As for her age, she is often ill and has a sore throat, that’s why she needs products to heal it.

  • Likes:

She likes warm weather and she loves nature.

She is also into sweet tasting products, good music and she likes to party​.

  • Dislikes:

High educated people

Being stung by a bee

The weather in her country

Being told what to do (by a man)

  • Lifestyle characteristics:

She likes to meditate and practice

yoga.

  • Personality characteristics:

She has a positive mindset and is very kind and friendly.

© 2023 by Naomi Vanden Abeele, Emma Verhelst & Lore Rogge

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